Lezzat Ltd

Managing PPC campaigns on Amazon can be challenging, especially for UK sellers. While PPC can drive significant sales, there are common pitfalls that can hinder success. Here, we’ll explore five frequent mistakes and how to avoid them to ensure your campaigns are effective and profitable. 1. Neglecting Keyword Research One of the most frequent mistakes is neglecting thorough keyword research. Using irrelevant or overly broad keywords can lead to wasted ad spend and low conversion rates.   How to Avoid It: Spend time identifying the most relevant keywords for your products. Utilise tools like Amazon’s own keyword planner and third-party software to find high-converting keywords. Regularly update and refine your keyword list based on performance data to ensure you’re targeting the best possible terms.   2. Ignoring Negative Keywords Another common error is failing to use negative keywords. Without them, your ads may appear for irrelevant searches, wasting your budget...

The world of ecommerce is booming. More and more businesses are selling online, creating a fiercely competitive landscape. But with so much competition, how do you make sure your products stand out and reach the right audience? This is where an ecommerce marketing agency can be your secret weapon. This blog will look into the factors why a business like yours needs an ecommerce marketing agency .  The Challenge of Reaching Your Target Audience Gone are the days of simply setting up an online store and waiting for customers to flock in. Today's ecommerce landscape demands a strategic approach. You need to understand your target audience, their buying habits, and the online channels they frequent.   An ecommerce marketing agency brings expertise in this area. They can help you create targeted marketing campaigns that reach the right people at the right time.   Optimizing Your Amazon Presence with PPC Amazon is a major player in the ecommerce world, and for many bu...

In the ever-expanding digital marketplace, boosting your Amazon sales requires more than just listing products. To truly excel, you need the expertise of a seasoned marketing agency that specializes in Amazon strategies. In today's competitive landscape, merely having a presence on Amazon is not enough. To stand out amidst the multitude of sellers, you need to optimize your listings, employ effective advertising strategies, and constantly refine your approach. This is where marketing agencies come into play. Partnering with an ad agency for Amazon can significantly elevate your sales performance. These agencies specialize in crafting targeted advertising campaigns that reach your desired audience, driving traffic and conversions. Marketing agencies offer a wide array of services tailored specifically for Amazon sellers. From keyword optimization and listing enhancements to sponsored product ads and brand management, these services are designed to maximize your visibility and prof...